Unveiling the Price Hike for Masters 2026
The iconic Masters Tournament, held annually at Augusta National Golf Club, has announced a notable increase in ticket prices for the 2026 event. Tournament day tickets for Thursday through Sunday will now cost $160 each, up from $140 in previous years. This adjustment comes on the heels of a stringent crackdown on secondary market ticket sales during the 2025 tournament, as reported by multiple sources.
The application window for 2026 Masters tickets opened recently, allowing fans to apply through June 20. Practice round tickets have also seen a price increase, though specific figures for those tickets were not detailed in initial announcements. Augusta National's move to raise prices reflects a broader strategy to control ticket distribution and maintain the exclusivity of attending one of golf's most prestigious events.
Secondary Market Crackdown: A Game Changer
Augusta National has long prohibited third-party ticket sales, but enforcement reached new heights during the 2025 Masters. Reports indicate that hundreds of ticket holders were questioned about the origin of their passes, with many tickets being canceled for the week if found to be purchased through unauthorized channels. This rigorous approach aims to protect the integrity of the ticket lottery system and ensure that genuine fans have access to the event.
The crackdown on secondary market sales has sparked discussions among golf enthusiasts about accessibility and affordability. While Augusta National does not benefit from the often exorbitant prices on resale platforms—where tickets can fetch thousands of dollars—the organization is clearly intent on curbing these practices. The price hike for 2026 may also be seen as a way to offset potential revenue losses from limiting resale opportunities.
Looking Ahead: Implications for Fans and the Tournament
As the Masters continues to be a bucket-list event for golf fans worldwide, the increased ticket prices and tighter controls on resales could reshape how attendees plan their visits to Augusta. With applications now open for 2026, set to take place from April 9-12, hopeful attendees must navigate the lottery system with the understanding that securing a ticket directly from Augusta National is the only guaranteed path.
The long-term impact of these changes remains to be seen, but they underscore Augusta National's commitment to preserving the tournament's traditions and fan experience. While some may lament the higher costs, others might appreciate the efforts to keep ticket distribution fair and transparent. As the golf community gears up for another historic event, the balance between accessibility and exclusivity at the Masters will continue to be a topic of keen interest.