ShopGolf Privacy Policy
Last Updated: May 29, 2025
This Privacy Policy describes how ShopGolf ("we," "us," or "our") collects, uses, discloses, transfers, and otherwise processes your personal data when you access or use our website (https://shopgolf.com), services, or interact with us. By using our website or services, you acknowledge that you have read, understood, and agree to the processing of your personal data as outlined in this Privacy Policy.
1. Types of Data We Collect and How We Obtain It
We collect the following types of personal data:
a. Information You Provide Directly:
- Account Information: Name, email address, and other details when you register a user account.
- Profile Data: Information you share, such as profile pictures, gender, marital status, interests, preferences, feedback, or survey responses.
- Support Interactions: Information provided when you contact us for assistance or support.
- Billing Information: Payment details (e.g., credit card information) and transaction records for paid services.
- Marketing Preferences: Your preferences for receiving marketing communications from us or third parties and your preferred communication methods.
- Communications: Contact details (e.g., email address, mailing address, or social media handle) when you communicate with us via email, mail, or social media.
b. Automatically Collected Information:
- Technical Data: Internet Protocol (IP) address, login/logout records, browser type and version, device type, time zone, country, city, operating system, platform, and other device or software information.
- Aggregated Data: User demographics, statistical data, and other aggregated information about how users interact with our website and services. While aggregated data is typically anonymized, it may be combined with other data in ways that could indirectly identify you, in which case we treat it as personal data under this Privacy Policy.
c. Information from Third Parties or Lawful Sources:
- We may obtain information about you where required or permitted by law or from third-party platforms you authorize us to integrate with.
2. How We Use Your Data
We process your personal data only where permitted by law, typically under the following legal bases: your consent, to fulfill a contract with you, to comply with legal obligations, or for our legitimate interests (e.g., improving services or preventing fraud).
We use your personal data for the following purposes:
- Account Management: Registering and managing your user account, verifying your identity, and ensuring eligibility to use our services.
- Service Delivery: Providing, personalizing, and improving our website and services, including content recommendations based on your preferences.
- Customer Support: Responding to your inquiries, providing assistance, and addressing support requests.
- Payments: Processing payments, fees, and charges, and managing collections or refunds for paid services.
- Marketing and Communications: Sending marketing communications, promotions, or recommendations about goods and services that may interest you, in accordance with your preferences.
- Relationship Management: Notifying you of changes to our services, terms, or policies, or inviting you to participate in surveys, reviews, competitions, or promotions.
- Website Administration: Administering and protecting our website and services, including troubleshooting, data analysis, testing, system maintenance, and hosting.
- Advertising: Delivering relevant advertisements through our website or third-party ad networks (see Section 4 for details).
- Analytics: Analyzing aggregated data to understand user behavior, optimize features, and improve our services.
We will only use your personal data for the purposes for which it was collected, unless otherwise required or permitted by law.
3. Cookies and Similar Technologies
What Are Cookies? Cookies are small data files stored on your device that help us enhance your experience, analyze site performance, and deliver personalized content and ads. Some cookies are essential for the website to function, while others are used for analytics or advertising.
How We Use Cookies:
- Essential Cookies: Required to operate the ShopGolf website, including maintaining your session and securing your account. For example, cookies ensure you remain logged in and protect against unauthorized access.
- Analytics Cookies: Help us understand how users interact with our website by collecting aggregated data on page views, navigation patterns, and feature usage.
- Advertising Cookies: Used to deliver personalized ads through third-party ad networks, including Google AdSense (see Section 4 for details).
Managing Cookies: You can control cookies through your browser settings or by opting out of non-essential cookies via our cookie consent tool (if applicable). However, disabling essential cookies may prevent you from using certain features of the website. You must re-login to your ShopGolf account periodically to ensure security, as we do not use permanent cookies for session management.
We use cookies and similar technologies to serve ads through Google AdSense, which may collect data about your browsing activity to provide interest-based advertising. You can learn more about Google’s use of cookies and opt out of personalized ads by visiting Google’s Ads Settings or the Network Advertising Initiative opt-out page.
4. Advertising and Third-Party Ad Networks
We partner with third-party advertising networks, including Google AdSense, to display advertisements on our website. These ads may be personalized based on your interests, inferred from your browsing activity, IP address, or other data collected by us or our partners.
How Google AdSense Works:
- Google AdSense serves ads tailored to your interests using cookies, device identifiers, or other tracking technologies.
- Google and its partners may collect data such as your IP address, browser type, and browsing behavior across websites to deliver relevant ads.
- This data may be used to show ads on our website and other sites that use Google AdSense.
User Controls for Personalized Ads:
- You can opt out of personalized ads by adjusting your preferences in Google’s Ads Settings or by using tools provided by the Network Advertising Initiative or the Digital Advertising Alliance.
- Even if you opt out of personalized ads, you may still see non-personalized ads based on general factors like your location or the content of the page you’re viewing.
Transparency: We do not sell your personal data to advertisers. However, our ad partners, including Google, may use data collected through cookies or similar technologies for their own purposes, as outlined in their privacy policies (e.g., Google’s Privacy Policy).
5. How We Share Your Data
We may share your personal data in the following circumstances, ensuring that recipients maintain appropriate safeguards:
a. Third-Party Service Providers:
- We work with vendors for hosting, payment processing, analytics, marketing, and other services critical to our operations. These vendors are contractually obligated to protect your personal data and comply with applicable data protection laws.
- Examples include cloud storage providers, payment processors, and analytics platforms.
b. Third-Party Integrations:
- If you request integration with third-party platforms (e.g., social media or payment services), we may share necessary data to facilitate the integration.
c. Advertising Partners:
- We share limited data (e.g., IP address or anonymized identifiers) with ad networks like Google AdSense to serve relevant ads. These partners may combine this data with other information they hold about you, as described in their privacy policies.
d. Legal Obligations:
- We may disclose your personal data to comply with applicable laws, regulations, or legal processes (e.g., subpoenas), or to enforce our Terms of Service.
e. Business Transfers:
- In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity, with safeguards to ensure continued protection.
Data Storage and Transfers: Our servers are located in the United States. By using our services, you consent to the transfer and storage of your data in the U.S. or other countries where our third-party vendors operate. We ensure that cross-border data transfers comply with applicable laws (e.g., through standard contractual clauses).
6. Your Rights and Choices
You have the following rights regarding your personal data, subject to applicable laws:
- Access: Request access to the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete personal data.
- Deletion: Request deletion of your personal data, where permitted by law.
- Withdraw Consent: Withdraw your consent to our processing of your personal data at any time. Note that withdrawing consent may limit our ability to provide certain services (e.g., paid services requiring billing information).
- Opt-Out of Marketing: Unsubscribe from marketing communications by clicking the “unsubscribe” link in emails or updating your preferences in your account settings.
- Opt-Out of Personalized Ads: As described in Section 4, you can opt out of personalized ads through Google’s Ads Settings or industry opt-out tools.
To exercise these rights, please contact us at https://shopgolf.com/contact.
7. Data Retention
We retain your personal data only for as long as necessary to:
- Fulfill the purposes for which it was collected (e.g., providing services or processing payments).
- Comply with legal or business obligations (e.g., tax or audit requirements).
- As permitted by law.
When data is no longer needed, we securely delete or anonymize it.
8. Third-Party Links
Our website may contain links to third-party websites, plug-ins, or applications. Clicking these links may allow third parties to collect or share data about you. We are not responsible for the privacy practices, security, or content of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
9. Data Security
We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.
10. Children’s Privacy
Our services are not intended for individuals under 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal data from children. If we learn that we have collected such data, we will take steps to delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We will notify you of significant changes by sending an email to the address associated with your account or by posting a prominent notice on our website. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
ShopGolf https://shopgolf.com/contact
For complaints, you may also contact your local data protection authority.